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Social communication in advertising.

By: Leiss, William.

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BookPublisher: New York : Routledge, 2005Edition: 3rd.Description: index, 683p. ; cm. Media type: book ISBN: 0415966760.Subject(s): Advertising - social aspects

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Item type	Current location	Collection	Call number	Copy number	Status	Date due	Item holds
Book (red spot)	IUKL Library Open shelves	Purchase	HF5827 Lei (Browse shelf)	1	Not For Loan
Book	IUKL Library Open shelves	Purchase	HF5827 Lei (Browse shelf)	2	Available

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Previous	HF5827.2 Tro The new positioning : the latest on the world's #1 business strategy.	HF5827.2 Tro The new positioning : the latest on the world's #1 business strategy.	HF5827 Lei Social communication in advertising.	HF5827 Lei Social communication in advertising.	HF5828 Bel Advertising and promotion : an integrated marketing communications perspective.	HF5828 Bel Advertising and promotion : an integrated marketing communications perspective.	HF5828 Bel Advertising and promotion : an integrated marketing communications perspective.	Next

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