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Marketing Management : An Asian Perspective.

By: Kotler, Philip.
Contributor(s): Swee Hoon Ang | Siew Meng Leong.
Material type: materialTypeLabelBookPublisher: Singapore : Pearson Education, 2009Edition: fifth.Description: 750p., ill. ; cm.ISBN: 9810679939.Subject(s): Marketing -- Management
List(s) this item appears in: 20170206 MQA FCMIT DVIM
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Bachelor of Business Administration (Hons) in E-Commerce
Diploma in Marketing
Master in Business Administration

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