Designing B2B brands [electronic resource] : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.
By: Martinez Onaindia, Carlos.
Contributor(s): Resnick, Brian | ebrary, Inc.
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2013Description: xiii, 209 p. : col. ill., col. ports.Subject(s): Branding (Marketing) -- Management | Brand name products -- Management | Corporate image | Logos (Symbols) -- Design | Trademarks -- DesignGenre/Form: Electronic books.DDC classification: 658.8/27 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10667415 | 1 | Available |
Total holds: 0
Includes index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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