A Short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White.
By: White, Michael.
Contributor(s): ebrary, Inc.
Material type: BookSeries: Short course in international trade series: Publisher: Novato, CA : World Trade Press, 2002Description: x, 182 p.Other title: International marketing blunders.Subject(s): Export marketing | International business enterprises -- Management | Business failuresGenre/Form: Electronic books.DDC classification: 658.8/48 Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book | IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10032021 | 1 | Available |
Total holds: 0
Includes bibliographical references.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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