Greener marketing [electronic resource] : a global perspective on greening marketing practice / edited by Martin Charter and Michael Jay Polonsky.
Contributor(s): Charter, Martin | Polonsky, Michael J | ebrary, Inc.
Material type: BookPublisher: Sheffield : Greenleaf Pub., 1999Edition: 2nd ed.Description: 432 p. : ill., maps.Subject(s): Green marketingGenre/Form: Electronic books.DDC classification: 658.8/02 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies.
Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|---|
E-book | IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10650147 | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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