Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare / Maitland Hyslop.
By: Hyslop, Maitland.
Material type: BookPublisher: Burlington : Gower, [2014]Copyright date: �2014Description: 1 online resource (362 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781472416056 (e-book).Subject(s): Marketing -- Management | Strategic planning | EqualityGenre/Form: Electronic books.DDC classification: 658.8/02 Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|---|
E-book | IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10821426 | 1 | Available |
Includes bibliographical references and index.
List of figures -- List of tables -- Acknowledgement -- Preface -- Introduction and definition -- "Obstructive marketing" : origins -- "Obstructive marketing" challenges -- Context -- Risk and dependency -- Asymmetric warfare -- The effect of the capital markets and sovereign wealth funds -- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing -- Protecting against "obstructive marketing" -- Summary -- The future -- Appendix a -- Bibliography -- Index.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
There are no comments for this item.