The book of business awesome [electronic resource] : how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do / Scott Stratten.
By: Stratten, Scott.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2012Description: ix, 123, ix, 127 p. : col. ill.Subject(s): Relationship marketing | Customer relations | ManagementGenre/Form: Electronic books.DDC classification: 658.8/12 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
How one man changed a billion-dollar brand -- Marketing is a verb -- Remarry your current customers -- The sun rises online.
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10583375 | 1 | Available |
Total holds: 0
How one man changed a billion-dollar brand -- Marketing is a verb -- Remarry your current customers -- The sun rises online.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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