Statistical methods in customer relationship management [electronic resource] / V. Kumar, J. Andrew Petersen.
By: Kumar, V.
Contributor(s): Petersen, J. Andrew | ebrary, Inc.
Material type:
BookPublisher: Hoboken, N.J. : Wiley, 2012Description: xiii, 272 p. : ill.Subject(s): Customer relations -- Management | Customer relations -- Management -- Statistical methodsGenre/Form: Electronic books.DDC classification: 658.8/12015195 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10582626 | 1 | Available |
Includes bibliographical references and index.
Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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