Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran ; cover design by Adrian Morgan.
By: Halloran, Tim.
Contributor(s): Morgan, Adrian.
Material type:
BookPublisher: San Francisco, California : Jossey-Bass, 2014Copyright date: �2014Description: 1 online resource (275 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781118828960 (e-book).Subject(s): Branding (Marketing) | Product management | Customer relationsGenre/Form: Electronic books.DDC classification: 658.8/27 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10827163 | 1 | Available |
Total holds: 0
Includes index.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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