The business of creativity : toward an anthropology of worth / Brian Moeran.
By: Moeran, Brian.
Material type:
BookSeries: Anthropology and business: crossing boundaries, innovating praxis ; 1.Publisher: Walnut Creek, CA : Left Coast Press, [2014]Copyright date: �2014Description: 1 online resource (301 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781611329131 (e-book).Subject(s): Creative ability -- Economic aspects | Creative ability in businessGenre/Form: Electronic books.DDC classification: 302.3/5 Online resources: An electronic book accessible through the World Wide Web; click to view Summary: "How does a group of people brought together because of their diverse skills and professional knowledge set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth"-- Provided by publisher.
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10824195 | 1 | Available |
Includes bibliographical references and index.
"How does a group of people brought together because of their diverse skills and professional knowledge set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth"-- Provided by publisher.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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