Resisting McDonaldization [electronic resource] / edited by Barry Smart.
Contributor(s): Smart, Barry | ebrary, Inc.
Material type: BookPublisher: London ; Thousand Oaks [Calif.] : Sage, 1999Description: x, 261 p. : ill.Subject(s): McDonald's Corporation | Consumer behavior | Franchises (Retail trade) | Marketing | Consumption (Economics) | Capitalism | Fast food restaurants | Industrial managementGenre/Form: Electronic books.DDC classification: 303.48/2 Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|---|
E-book | IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10392724 | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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