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Connected CRM : implementing a big-data-driven, customer-centric business strategy / David Williams.

By: Williams, David, 1963-.
Material type: materialTypeLabelBookPublisher: Hoboken, New Jersey : Wiley, 2014Copyright date: �2014Description: 1 online resource (258 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781118863121 (e-book); 9781118863190 (e-book).Subject(s): Customer relations -- Management | Relationship marketing | Strategic planningGenre/Form: Electronic books.DDC classification: 658.8/12 Online resources: An electronic book accessible through the World Wide Web; click to view
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Item type Current location Collection Call number URL Copy number Status Date due Item holds
E-book E-book IUKL Library
Subscripti http://site.ebrary.com/lib/kliuc/Doc?id=10842314 1 Available
Total holds: 0

Includes index.

"How to Optimize Customer Value in a Big-Data, Digital World"--Cover.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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