Marketing planning by design [electronic resource] : systematic planning for successful marketing strategy / Ralf E. Strauss.
By: Strauss, Ralf E.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Chichester, England ; Hoboken, NJ : Wiley, c2008Description: xviii, 350 p. : ill., plans.Subject(s): Marketing -- Management | Strategic planningGenre/Form: Electronic books.DDC classification: 658.8/02 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10380962 | 1 | Available |
Total holds: 0
Includes bibliographical references (p. [303]-328) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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