Persuasive signs [electronic resource] : the semiotics of advertising / by Ron Beasley, Marcel Danesi.
By: Beasley, Ron.
Contributor(s): Danesi, Marcel | ebrary, Inc.
Material type:
BookSeries: Approaches to applied semiotics ; 4.Publisher: Berlin ; New York : Mouton de Gruyter, 2002Description: xi, 193 p. : ill.Subject(s): Advertising | Signs and symbols | SemioticsGenre/Form: Electronic books.DDC classification: 659.1/01/4 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10598037 | 1 | Available |
Total holds: 0
Includes bibliographical references (p. [175]-190) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
There are no comments for this item.