The fast path to corporate growth [electronic resource] : leveraging knowledge and technologies to new market applications / Marc H. Meyer.
By: Meyer, Marc H.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Oxford ; New York : Oxford University Press, 2007Description: viii, 326 p. : ill.Subject(s): Success in business | Creative ability in business | New products -- Management | Business planning | Marketing research | Market segmentation | Corporations -- GrowthGenre/Form: Electronic books.DDC classification: 658.4 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10199729 | 1 | Available |
Includes bibliographical references and index.
IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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