Product development [electronic resource] : a structured approach to consumer product development, design, and manufacture / Anil Mital ... [et al.].
Contributor(s): Mital, Anil | ebrary, Inc.
Material type: BookPublisher: Amster dam ; Boston, MA : Butterworth-Heinemann, An imprint of Elsevier, c2008Description: xviii, 425 p. : ill.Subject(s): New products -- Management | New products -- Marketing | Strategic planningGenre/Form: Electronic books.DDC classification: 658.5/75 Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book | IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10204288 | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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