Pricing and revenue optimization [electronic resource] / Robert L. Phillips.
By: Phillips, Robert L. (Robert Lewis).
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Stanford, Calif. : Stanford Business Books, 2005Description: xii, 355 p. : ill.Subject(s): Pricing | Revenue managementGenre/Form: Electronic books.DDC classification: 658.15/54 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10483644 | 1 | Available |
Reprinted with corrections 2011.
Includes bibliographical references (p. [337]-343) and index.
Background and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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