Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.
By: McDonald, Malcolm.
Contributor(s): Frow, Pennie | Payne, Adrian | ebrary, Inc.
Material type:
BookPublisher: Chichester, U.K. : Wiley, 2011Edition: 3rd ed.Description: xv, 495 p. : ill. (some col.).Subject(s): Service industries -- Marketing | Service industries -- PlanningGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10503050 | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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