Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results / Larry Freed.
By: Freed, Larry.
Material type:
BookPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]Description: 1 online resource (290 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781118779507 (e-book).Subject(s): Consumer satisfaction | Marketing research -- Statistical methods | Word-of-mouth advertising | Internet marketingGenre/Form: Electronic books.DDC classification: 658.8/72 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10767030 | 1 | Available |
Total holds: 0
Includes index.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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