The network is your customer [electronic resource] : five strategies to thrive in a digital age / David L. Rogers.
By: Rogers, David L.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: New Haven : Yale University Press, 2010Description: xx, 312 p. : ill.Subject(s): Business networks | Social networks | Digital media -- Social aspects | Digital media -- Economic aspects | Strategic planningGenre/Form: Electronic books.DDC classification: 658.8/12 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10461096 | 1 | Available |
Includes bibliographical references and index.
A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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