Marketing calculator [electronic resource] : measuring and managing return on marketing investment / Guy R. Powell.
By: Powell, Guy R.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Description: xiv, 288 p. : ill.Subject(s): Marketing -- Management | Marketing -- Cost effectivenessGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10595359 | 1 | Available |
Total holds: 0
Includes bibliographical references (p. [277]-281) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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