Cracking the code [electronic resource] : leveraging consumer psychology to drive profitability / Steven S. Posavac, editor.
Contributor(s): Posavac, Steven S | Society for Consumer Psychology | ebrary, Inc.
Material type:
BookPublisher: Armonk, N.Y. : M.E. Sharpe, 2011Description: xi, 331 p. : ill.Subject(s): Consumer behavior | Marketing -- ManagementGenre/Form: Electronic books.DDC classification: 658.8/342 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10502618 | 1 | Available |
Total holds: 0
Includes bibliographical references and indexes.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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