Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing / Lois Kelly.
By: Kelly, Lois.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: New York : AMACOM, c2007Description: x, 228 p. : ill.Subject(s): Communication in marketing | MarketingGenre/Form: Electronic books.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10196164 | 1 | Available |
Total holds: 0
Includes bibliographical references (p. 213-220) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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