Encyclopaedia of brand equity management [electronic resource] : Volume I / edited by Prof. Muhammad Mohsin.
Contributor(s): Mohsin, Muhammad | ebrary, Inc.
Material type:
BookSeries: Encyclopaedia of brand equity management.Publisher: Mumbai [India] : Himalaya Pub. House, 2009Description: 304 p.Other title: Encyclopedia of brand equity management.Subject(s): Brand name products -- Valuation -- Management -- EncyclopediasGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
No physical items for this record
Includes bibliographical references (p. [287]-304).
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
There are no comments for this item.