Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen.
By: Hoffmann, Nicolas.
Contributor(s): Platen, Atelier | Wirtschaftsuniversit�at Wien.
Material type:
BookSeries: Forschungsergebnisse der Wirtschaftsuniversit�at Wien: Bd. 61.Publisher: Frankfurt am Main, Germany : PL Academic Research, 2013Copyright date: �2013Description: 1 online resource (297 pages) : illustrations, tables.Content type: text Media type: computer Carrier type: online resourceISBN: 9783653035155 (e-book).Subject(s): Customer loyalty | Consumer satisfaction | Retail tradeGenre/Form: Electronic books.DDC classification: 658.8/343 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10841837 | 1 | Available |
Total holds: 0
Includes bibliographical references and indexes.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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