Channel management and retail marketing [electronic resource] / Meenal Dhotre.
By: Dhotre, Meenal.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Mumbai : Himalaya Pub. House, 2010Edition: Rev. ed.Description: 203 p. : ill.Subject(s): Marketing channels -- Management | Marketing -- Management | Retail trade -- ManagementGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
section 1. Physical distribution and channel management -- section 2. Retail marketing management.
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Includes bibliographical references.
section 1. Physical distribution and channel management -- section 2. Retail marketing management.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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