Transforming big pharma [electronic resource] : assessing the strategic alternatives / John Ansell.
By: Ansell, John.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Farnham, Surrey : Gower Pub. Ltd., 2013Description: xvi, 265 p. : ill.Subject(s): Pharmaceutical industry -- Management | Strategic planningGenre/Form: Electronic books.DDC classification: 338.4/76151 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10740178 | 1 | Available |
Includes bibliographical references and index.
pt. I. How pharma differs and why this is important -- pt. II. Assessing management concepts for the pharmaceutical industry -- pt. III. Big pharma's strategic options -- pt. IV. Where will new products come from? -- pt. V. Prospects for new products -- pt. VI. Getting a true fix on prospects -- pt. VII. Conclusions and summary.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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