The psychology of marketing [electronic resource] : cross-cultural perspectives / Gerhard Raab ... [et al.].
Contributor(s): Raab, Gerhard | ebrary, Inc.
Material type: BookPublisher: Burlington, VT : Gower, 2010Description: xviii, 393 p. : ill.Subject(s): Marketing -- Psychological aspects | Consumer behavior -- Psychological aspects | Consumers' preferences -- Cross-cultural studiesGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book | IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10411938 | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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