Professional services marketing [electronic resource] : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E. Doerr, and Lee W. Frederiksen.
By: Schultz, Mike.
Contributor(s): Doerr, John E | Frederiksen, Lee W | ebrary, Inc.
Material type:
BookPublisher: Hoboken, N.J. : John Wiley & Sons, Inc., 2013Edition: 2nd ed.Description: xv, 352 p. : ill.Subject(s): Service industries -- Marketing | Branding (Marketing) | MarketingGenre/Form: Electronic books.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale.
No physical items for this record
Includes index.
pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
There are no comments for this item.