Youthnation : building remarkable brands in a youth-driven culture / Matthew Britton ; foreword by Antonio Lucio.
By: Britton, Matthew [author.].
Contributor(s): Lucio, Antonio [author of introduction, etc.].
Material type:
BookPublisher: Hoboken, New Jersey : Wiley, 2015Copyright date: �2015Description: 1 online resource (321 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781118982525 (e-book).Uniform titles: Thomas books. Subject(s): Young adult consumers | Marketing | Advertising | Target marketing | Young adults -- Attitudes | Young adults -- Conduct of lifeGenre/Form: Electronic books.DDC classification: 658.8343 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=11043800 | 1 | Available | |||
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E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=11043800 | http://site.ebrary.com/lib/kliuc/Doc?id=11043800 | 1 | Available |
Total holds: 0
Includes index.
Description based on online resource; title from PDF title page (ebrary, viewed May 8, 2015).
Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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