The wallet allocation rule : winning the battle for share / Timothy L. Keiningham [and three others].
Contributor(s): Keiningham, Timothy L [author.].
Material type:
BookPublisher: Hoboken, New Jersey : Wiley, 2015Copyright date: �2015Description: 1 online resource (241 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781119037309 (e-book); 9781119037286 (e-book).Subject(s): Customer loyalty | Customer relations -- Management | Consumer behaviorGenre/Form: Electronic books.DDC classification: 658.8/342 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=11022819 | 1 | Available |
Total holds: 0
Includes index.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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