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Marketing research [electronic resource] / Suja R. Nair.

By: Nair, Suja R.
Contributor(s): ebrary, Inc.
Material type: materialTypeLabelBookPublisher: Mumbai [India] : Himalaya Pub. House, 2009Edition: Rev. ed.Description: 276 p. : ill.Subject(s): Marketing researchGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
pt. 1. Introduction, nature and scope of marketing research -- pt. 2. Methods of collecting data -- pt. 3. Research process & analysis -- pt. 4. Information and applications of marketing research -- pt. 5. Cases.
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Includes bibliographical references.

Includes bibliographical references and index.

pt. 1. Introduction, nature and scope of marketing research -- pt. 2. Methods of collecting data -- pt. 3. Research process & analysis -- pt. 4. Information and applications of marketing research -- pt. 5. Cases.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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