Consumer behavior : buying, having, and being / Mike R. Solomon
By: Solomon, Michael R
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HF5415.32 SCH Consumer behaviour / | HF5415.32 She Customer behavior: | HF5415.32 Sol Consumer behavior: buying, having, and being / | HF5415.32 Sol Consumer behavior : buying, having, and being / | HF5415.32 Szm Understanding the consumer. | HF5415.32.S333 Consumer behavior. | HF5415.33 Han Consumer behavior : |
Revised edition of the author's Consumer behavior, 2011
Includes bibliographical references and index.
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