Brand-driven innovation [electronic resource] : strategies for development and design / Erik Roscam Abbing.
By: Abbing, Erik Roscam.
Contributor(s): ebrary, Inc.
Material type: BookSeries: Required reading range : module reader.Publisher: Lausanne, Switzerland : AVA Pub. SA, 2010Description: 208 p. : col. ill.Subject(s): Branding (Marketing) | Advertising | Technological innovationsGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|---|
E-book | IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10443184 | 1 | Available |
Includes bibliographical references and index.
pt. 1. The merging worlds of branding, innovation and design -- pt. 2. Brand-driven innovation in practice.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
There are no comments for this item.