Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
Contributor(s): Williams, Jerome D [editor.] | Lee, Wei-Na [editor.] | Haugtvedt, Curtis P [editor.].
Material type:
BookSeries: Advertising and consumer psychology: Publisher: Mahwah, New Jersey : Lawrence Erlbaum, 2004Description: 1 online resource (472 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781410610072 (e-book).Subject(s): Advertising -- Psychological aspects | Communication in marketing | Consumers -- AttitudesGenre/Form: Electronic books.DDC classification: 659.1/08 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10843956 | 1 | Available |
Total holds: 0
Includes bibliographical references and indexes.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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