How voters decide [electronic resource] : information processing during election campaigns / Richard R. Lau, David P. Redlawsk.
By: Lau, Richard R.
Contributor(s): Redlawsk, David P | ebrary, Inc.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10137596 | 1 | Available |
Includes bibliographical references (p. 313-333) and index.
Introduction -- A new theory of voter decision making -- Studying voting as a process -- What is correct voting? -- What voters do : a first cut -- Individual differences in information processing -- Campaign effects on information processing -- Evaluating candidates -- Voting -- Voting correctly -- Political heuristics -- A look back and a look forward -- Appendix A: Detailed examples of decision strategies in action -- Appendix B: How the dynamic information board works -- Appendix C: Overview of experimental procedures -- Appendix D: Detailed decision scripts -- Appendix E: Calculating the on-line evaluation counter.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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