Squeezed [electronic resource] : what you don't know about orange juice / Alissa Hamilton.
By: Hamilton, Alissa.
Contributor(s): ProQuest (Firm).
Material type:
BookSeries: Yale agrarian studies: Publisher: New Haven : Yale University Press, c2009Description: xxvii, 247 p., [8] p. of plates : ill.Subject(s): Orange juice industry -- Florida -- History | Orange juice -- Florida -- HistoryGenre/Form: Electronic books.DDC classification: 338.4/766363 | 338.47641343109759 Online resources: Click to View | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | http://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=3420601 | 1 | Available |
Includes bibliographical references (p. [215]-232) and index.
The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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