Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers.
By: Peppers, Don [author.].
Contributor(s): Rogers, Martha [author.].
Material type:
BookPublisher: Hoboken, New Jersey : Wiley, 2017Copyright date: �2017Edition: Third edition.Description: 1 online resource (627 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781119239826 (e-book).Subject(s): Customer relations -- Management | Consumers' preferences | Relationship marketing | Information storage and retrieval systems -- MarketingGenre/Form: Electronic books.DDC classification: 658.8/12 Online resources: Click to View
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | http://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=4729311 | 1 | Available |
Total holds: 0
Includes indexes.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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