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Marketing management : an Asian perspective / Philip Kotler [and others].

By: Kotler, Philip [author].

Contributor(s): Kevin Lane Keller [author] | Swee Hoon Ang [author] | Ching Ting Tan [author] | Siw Meng Leong [author].

Material type: materialTypeLabel

BookHarlow, England : Pearson , 2018Edition: 7th ed.Description: xviii, 845 pages : illustrations ; 24 cm.Content type: Text Media type: Unmediated Carrier type: VolumeISBN: 9781292089584.Subject(s): Marketing -- Management | Marketing -- Management. -- Asia

List(s) this item appears in: 20190509 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication | 20190509 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication | 20190513 MQA FBIHS Diploma in Business Administration | 20190513 MQA FBIHS Bachelor of Business Administration (Hons) | 20190513 MQA FBIHS Bachelor of Business Administration (Hons) in E-Commerce | 20201221 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication | 20201221 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication | 20210615 MQA FBIHS Diploma in Accounting | 20210615 MQA FBIHS Bachelor of Accountancy (Hons) | 20210617 MQA CFGS Foundation in Arts

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