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Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Frederick G. Fico.

By: Riffe, Daniel.
Contributor(s): Fico, Frederick | Lacy, Stephen, 1948- | Brendan R. Watson.
Material type: materialTypeLabelBookPublisher: London : Routledge, 2019Edition: 4th ed.Description: ix, 224 pages : illustrations ; 23 cm.ISBN: 9781138613980.Subject(s): Content analysis (Communication) | Mass media -- Research -- Methodology | Mass media -- Statistical methods | Electronic Books
List(s) this item appears in: 20200922 MQA FBIHS PhD in Education | 20201209 MQA FBIHS Bachelor of Science (Hons.) in Logistics and Supply Chain Management
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Includes bibliographical references and indexes.

Faculty of Business, Information & Human Science (FBIHS)

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