Innovation and marketing in the video game industry [electronic resource] : avoiding the performance trap / David Wesley and Gloria Barczak.
By: Wesley, David T. A.
Contributor(s): Barczak, Gloria | ebrary, Inc.
Material type:
BookPublisher: Farnham [Surrey, England] : Gower, c2010Description: xiv, 262 p.Subject(s): Video games industry | Video games -- MarketingGenre/Form: Electronic books.DDC classification: 794.8068/8 Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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