Consumer-brand relationships [electronic resource] : insights for theory and practice / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
Contributor(s): Fournier, Susan | Breazeale, Michael | Fetscherin, Marc | ProQuest (Firm).
Material type:
BookPublisher: London ; New York : Routledge, 2012Description: xxvi, 424 p.Subject(s): Branding (Marketing) | Customer relations | Relationship marketing -- ResearchGenre/Form: Electronic books.DDC classification: 658.8/343 Online resources: Click to View
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
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IUKL Library | Subscripti | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=956891 | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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