Retail and marketing channels [electronic resource] : economic and marketing perspectives on producer-distributor relationships / edited by Luca Pellegrini and Srinivas K. Reddy.
Contributor(s): Pellegrini, Luca | Reddy, Srinivas K | ProQuest (Firm).
Material type:
BookSeries: Routledge library editions. Retailing and distribution ; v. 6.Publisher: London : Routledge, 2013Description: xviii, 326 p. : ill.Subject(s): Marketing channels -- Congresses | Retail trade -- CongressesGenre/Form: Electronic books.Online resources: Click to View | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=1039242 | 1 | Available |
First published in 1989.
Includes bibliographical references and index.
pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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