Airport marketing [electronic resource] / Nigel Halpern and Anne Graham.
By: Halpern, Nigel.
Contributor(s): Graham, Anne | ProQuest (Firm).
Material type:
BookPublisher: New York : Routledge, 2013Description: xvii, 225 p. : ill.Subject(s): Airports -- Economic aspects | Airports -- Management | Aeronautics, Commercial -- Economic aspectsGenre/Form: Electronic books.DDC classification: 387.7/360688 Online resources: Click to View | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=1221462 | 1 | Available |
Includes bibliographical references and index.
Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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