Includes bibliographical references and index.

Introduction -- audience/society transformations / Nico Carpentier, Kim Schr�der and Lawrie Hallett -- Using the media. Cross-media use: Unfolding complexities in contemporary audiencehood / Jakob Bjur, Kim Schr�der, Uwe Hasebrink, Ceric Courtois, Hanna Adoni and Hillel Nossek -- New genres: new roles for the audience? An overview of recent research / Ranjana Das, Jelena Kleut and Guran Bolin -- On the role of media in socially demanding situations / Ingrid Paus-Hasebrink, Jasmin Kulterer, David Omahel and Vera Kontrakov -- Unpacking the audience's complex structures (generations, minorities and networks). Generations and media: The social construction of generational identity and differences / Nicoletta Vittadini, Andra Siibak, Irena Carpentier Reifov and Helena Bilandzic -- "Lost in mainstreaming"? Ethnic minority audiences for public and private broadcasting / Marta Cola, Kaarina Nikunen, Alexander Dhoest and Gavan Titley -- Networks of belonging: Interaction, participation and consumption of mediatised content / Paula Cordeiro, Manuel Damsio, Guy Starkey, Ines Botelho, Patricia Dias, Carla Ganito, Catia Ferreira and Sara Henriques -- Participation in and through the media. The democratic (media) revolution: A parallel genealogy of political and media participation / Nico Carpentier, Peter Dahlgren and Francesca Pasquali -- The mediation of civic participation: Diverse forms of political agency in a multimedia age / Peter Lunt, Anne Kaun, Pille Pruulmann-Vengerfeldt, Birgit Stark and Liesbet Van oonen -- New perspectives on audience activity: 'prosumption' and media activism as audience practices / Brian O'Neill, J. Ignacio Gallego, Frauke Zeller -- The role of the media industry when participation is a product / Jose M. Noguera, Mikko Villi, Nora Nyire, Emiliana de Blasio and Melanie Bourdaa -- Prerequisites of participation: access, literacies and trust. Transforming digital divides in different national contexts / Sascha Triltzsch, Ragne Kiuts-Klemm, Piermarco Aroldi -- Situating media literacy in the changing media environment: critical insights from European research on audiences / Sonia Livingstone, Christine W. Wijnen, Tao Papaioannou, Conceio Costa and Maria del Mar Grandio -- What does it mean to trust the media? / Tereza Pavlokov, Lars Nyre and Jelena Juriic.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.