Healthcare relationship marketing : strategy, design and measurement / Ira J. Haimowitz.
By: Haimowitz, Ira J [author.].
Material type:
BookPublisher: London, [England] ; New York, New York : Routledge, 2016Copyright date: �2011Description: 1 online resource (202 pages) : illustrations, tables, graphs.Content type: text Media type: computer Carrier type: online resourceISBN: 9781317123187 (e-book).Subject(s): Drugs -- Marketing | Relationship marketing | Pharmaceutical industryGenre/Form: Electronic books.DDC classification: 615.10688 Online resources: Click to View
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
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IUKL Library | Subscripti | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=5208056 | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (EBC, viewed January 24, 2018).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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