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Essentials of services marketing / Jochen Wirtz, Christopher Lovelock

By: Wirtz, Jochen.
Contributor(s): Lovelock, Christopher H.
Material type: materialTypeLabelBookPublisher: Harlow, England : Pearson, [2018]Edition: 3rd ed.Description: xxxiii], 670 pages : illustrations (chiefly colour) ; 28 cm.ISBN: 9781292089959.Subject(s): Service industries -- Marketing
List(s) this item appears in: 20201207 MQA FBIHS Bachelor of Science (Hons.) in Economics and Finance | 20201209 MQA FBIHS Bachelor of Science (Hons.) in Logistics and Supply Chain Management | 20210617 MQA CFGS Foundation in Arts
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Item type Current location Collection Call number Copy number Status Date due Item holds
Book (red spot) Book (red spot) IUKL Library
Open shelves 		Purchase HD9980.5 Wir (Browse shelf) 1 Not For Loan
Book Book IUKL Library
Open shelves 		Purchase HD9980.5 Wir (Browse shelf) 2 Available
Total holds: 0

Includes bibliographical references and indexes

Faculty of Business, Information & Human Science (FBIHS)

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