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Marketing research / Carl McDaniel, Jr., Roger Gates

By: McDaniel, Carl, Jr, 1941-.
Contributor(s): Gates, Roger H, 1942-.
Material type: materialTypeLabelBookPublisher: Singapore: John Wiley & Sons , 2019Edition: 11th ed. Asia edition.Description: xvi, 596 pages : illustrations (some col.) ; 26 cm.ISBN: 9781119586500.Subject(s): Marketing research
List(s) this item appears in: 20201207 MQA FBIHS Bachelor of Science (Hons.) in Economics and Finance | 20201209 MQA FBIHS Bachelor of Science (Hons.) in Logistics and Supply Chain Management
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Item type Current location Collection Call number Copy number Status Date due Item holds
Book (red spot) Book (red spot) IUKL Library
Open shelves 		Purchase HF5415.2 Mcd (Browse shelf) 1 Not For Loan
Book Book IUKL Library
Open shelves 		Purchase HF5415.2 Mcd (Browse shelf) 2 Available
Total holds: 0

Includes bibliographical references and index

Faculty of Business, Information & Human Science (FBIHS)

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