Cover -- Contents -- Portfolio of acknowledgements -- Introduction: There is another way -- 'And what do you do?' -- Who have we written this book for? -- Every job is now 'temporary' -- Flexicurity -- What are the facts? -- Who might be attracted to portfolio careers? -- Why is portfolio working becoming more popular? -- The pluses of a portfolio career -- The minuses of a portfolio career -- The pluses of portfolio working for employers -- There are other kinds of career -- How do you create a portfolio career? The 10 Steps -- The structure of this book -- Step 1 My portfolio career: Is it for me? -- Questionnaire -- SUMMARY -- Step 2 My money: Can I afford a portfolio career? -- Four 'how to' strategies -- Love your accountant -- CAN DO: What do I spend? -- CAN DO: What am I getting out of life for my money? -- CAN DO: So how do I cut down on my spending? -- Tips to save money -- Getting financial support -- Learning to ask for money and managing your cash flow -- Next steps -- SUMMARY -- Step 3 My motivated skills: Work I am good at, enjoy and am proud of -- Grunt work and great work -- CAN DO: List your achievements -- CAN DO: Rank order your achievements -- CAN DO: What are the most common motivated skills? -- CAN DO: How many of your motivated skills are you using now? -- SUMMARY -- Step 4 My values: What makes me want to work? -- CAN DO: What are my work values? -- Changes in work and life values -- SUMMARY -- Step 5 My 'selves': Who am I going to be today? -- As if by magic - Mr Benn -- CAN DO: As if by magic -- SUMMARY -- Step 6 My networks -- What has networking ever done for us? -- Networking events -- Speed networking -- Events -- Taster/part-time courses -- Longer full-time courses -- Work experience -- Are you ready for networking? -- Who can help? -- CAN DO: My support networks -- Keep connecting.

Over-egging the Webtastic pudding? -- Social networks -- Explore your work fantasies… -- SUMMARY -- Step 7 My portfolio -- CAN DO: What's in your portfolio? -- CAN DO: Other jobs you've done -- CAN DO: What do I love to do in my spare time? -- CAN DO: Mind mapping your way to revenue -- Tips for managing your career portfolio -- CAN DO: Populating your portfolio -- Using motivated skills to find work -- Yes, but…don't you also have to have some luck? -- Yes, but…is it too late to radically change the way I work? -- Yes, but…I don't have enough experience -- SUMMARY -- Step 8 My story -- Why tell stories? -- A good story… -- CAN DO: Create your story -- CAN DO: Creating your stories -- Storytelling makes you more confident -- SUMMARY -- Step 9 My brand -- CEO of Me Inc. -- World recession -- Web 2.0 - the Web changes everything -- Welcome to your new CV -- Your website… -- It's good to blog -- Why read blogs? -- How to find great blogs -- Blog alert -- Got something to say? -- What do I write? -- Blogtastic: some notable blogs -- Other blogs we rate -- How will they find you? -- How do I find out how many people are visiting my blog? -- Log the blog -- Using Twitter -- Marketing my brand -- SUMMARY -- Step 10 My portfolio career: Next Steps -- Bringing it all together -- Managing your future -- CAN DO: Using your own 'time machine' -- If a portfolio career is for you, read on! -- Manage your time and work flow -- CAN DO: How are you managing your time right now? -- Managing your energy -- Managing pressure and stress -- Managing transitions and change -- The seven stages of transition -- Tips for managing your transition -- Learning from 'failures' -- CAN DO: What I've learned from my 'failures' -- CAN DO: What have I learned today? -- SUMMARY -- Final thoughts -- Resources -- Appendices -- Value cards -- About Hugh MacLeod -- About the authors.

Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W.

A unique and entertaining approach to business writing. The author takes a piece of business writing and rewrites it in 26 ways, for example as a fairy story; written in the style of Dickens; as a letter to a friend. He explores how everyone involved with communicating a brand's values - marketers, advertisers, PR - can reach their full potential.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.