Belief systems, religion, and behavioral economics : marketing in multicultural environments / Elizabeth A. Minton and Lynn R. Kahle.
By: Minton, Elizabeth A [author.].
Contributor(s): Kahle, Lynn R [author.].
Material type:
BookSeries: 2014 digital library: ; Economics collection: Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014Edition: First edition.Description: 1 online resource (xii, 143 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781606497050 (e-book).Subject(s): Economics -- Religious aspects | Economics -- Psychological aspects | Multiculturalism in advertising | Consumer behavior -- Religious aspects | religion | religiosity | religious affiliation | belief systems | Christian | Jew | Muslim | Hindu | Buddhist | Confucianist | Taoist | behavioral economics | consumer behavior | decision making | morality | donation behavior | sustainability | holidaysGenre/Form: Electronic books.DDC classification: 174 Online resources: Click to View | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=1575554 | 1 | Available |
Part of: 2014 digital library.
Includes bibliographical references (pages 123-135) and index.
Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index.
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Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.
Title from PDF title page (viewed on January 3, 2014).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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